Start with these questions:
1) What do you most want to be known for?
2) How do you want your audience to feel after experiencing your brand (or what results do you want them to have)?
These are not rhetorical questions. We’re about action around here.
I came to Rachel a little later in the game. Though I’d been running my business for a while I felt it had no identity. Rachel has been able to guide me in this whole branding process and I love that she is not afraid to tell it like it is. I don’t have time for “yes people” I need to build a powerhouse brand and with SWAG Strategy Solutions I am well on my way! Take my advice, if you are starting a business, consult with Rachel from the start.Lana Johnson
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