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Do you know your brand is not all about you? And that the more clear and compelling your brand is, the easier your marketing and sales become?


The answers to these questions and what’s behind the answers can make the difference between your calendar being booked and you being overlooked (yep, I’m a part-time rapper).  Or it could mean you hiding under the covers Monday morning wondering how you’re going to generate enough revenue to pay your expenses, let alone take a much needed vacation. If you struggle with clearly defining your brand, positioning what you do to maximize the value, or effective marketing (especially digital marketing) that connects and converts, you’re in the right place.

Perhaps you understand your brand is not all about a website, business cards, or a logo. You may realize what I’ve been saying for some time, that so many service providers, experts and marketers don’t quite understand: that a brand and brandING are not one and the same. In this increasingly competitive, noisy marketplace, it’s important to know the difference. 

It’s time for a BREAKTHROUGH! If you agree, you’re in the right place. Let SWAG Strategy Solutions help you break through to more clarity, more visibility, and more profitability. Play time is over. That goes for playing small and playing it safe. Ready for that? Then you’ll definitely want to check out what’s below:


I came to Rachel a little later in the game. Though I’d been running my business for a while I felt it had no identity. Rachel has been able to guide me in this whole branding process and I love that she is not afraid to tell it like it is. I don’t have time for “yes people” I need to build a powerhouse brand and with SWAG Strategy Solutions I am well on my way! Take my advice, if you are starting a business, consult with Rachel from the start.

Lana Johnson

Founder-VA Gladiator, www.vagladiator.com

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