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Do you know your brand is not all about you? And that the more clear and compelling your brand is, the easier your marketing and sales become? Perhaps you, your team, or your business is in need of a brand BREAKTHROUGH!
The answers to these questions and what’s behind the answers can make the difference between your calendar being booked and you being overlooked. Or it could mean you hiding under the covers Monday morning wondering how you’re going to generate enough revenue to cover your expenses AND turn a nice profit, let alone take that much needed vacation you’ve been dreaming about. If you struggle with clearly defining your brand, effectively positioning and clearly articulating what you do to maximize the value you provide, you’re in the right place!
Perhaps you understand your brand is not all about a website, business cards, or a logo. You may realize what I’ve been saying for some time, that so many impact-driven women owned businesses, service providers, experts and marketers don’t quite understand: that a brand and brandING are not one and the same. In this increasingly competitive, noisy marketplace, it’s important to know the difference. And know why the brand should come before the branding.
It’s time for a BREAKTHROUGH! At SWAG Strategy Solutions, we deliver BREAKTHROUGH brand strategy and creative organic marketing that goes beyond likes to real connection. SSS helps clients break through to more clarity, more credibility and more visibility, which tends to lead to more profitability. Play time is over. That goes for playing small and playing safe. Especially given that when consumers feel connected (emotionally) to brands, 57% increase their spending with that brand and 76% will buy from brand over a competitor (Sprout Social). Are you resonating and connecting with your target market? Or annoying and repelling?
I came to Rachel a little later in the game. Though I’d been running my business for a while I felt it had no identity. Rachel has been able to guide me in this whole branding process and I love that she is not afraid to tell it like it is. I don’t have time for “yes people” I need to build a powerhouse brand and with SWAG Strategy Solutions I am well on my way! Take my advice, if you are starting a business, consult with Rachel from the start.
Our specialties aka superpowers:
Consultation, training and “coa-sulting” – just the right combination of coaching and consulting on brand development, messaging, creative organic marketing, content strategy, and connecting more effectively with women, people of color and younger audiences such as millennials
Content marketing and strategy, with emphasis on video and increasing engagement
Diversifying and leveraging expertise through digital assets/products. Looking to create or launch a course, virtual event, podcast, etc? Lets connect!