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Here's what you'll come away with:
- The difference between a brand and branding and why it's important.
- Connecting the dots between an unforgettable brand and the bottom line.
- How to determine what really makes your brand different (and doesn't sound like everybody else)
- The proven but often overlooked strategy that can make your competition irrelevant.
- When to model big brands like Amazon, when you should not, and more!
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