by Rachel Swag | Jun 2, 2019 | Blog
You’re an entrepreneur who has been in business 18-24 months. Your business is generating revenue. You’ve managed to turn a profit, but the old budget is still tight. You need your marketing to work harder than you do. Or perhaps your startup has found its...
by Rachel Swag | Nov 12, 2018 | Blog
Surprisingly (at least to me), there are several definitions of ‘bland.’ Here are just a few: pleasantly gentle or agreeable: a bland manner nonirritating, as food or medicine: a bland diet unemotional, indifferent, or casual: his bland ackowledgment of...
by SWAG Strategy | May 10, 2018 | Blog, Front Page
Content marketing, without a doubt, has become a powerful tool and potentially a path to profit (hey I love alliteration). It is often the currency that buys service providers, thought leaders, and marketers their prospects’ time. It comes in various forms, including...
by SWAG Strategy | Oct 24, 2017 | Blog, Featured Posts, Front Page
You have one of the best sales teams around. Or perhaps you have that one superstar salesperson who closes sales faster than the Yankees recently turned around their losing streak to the Astros (being in Houston I’m not thrilled about this but it is what it is)....
by SWAG Strategy | Aug 21, 2017 | Blog, Featured Posts
I know. I know. Some of you would rather get a root canal than hear more about any of the Kardashians. Now that’s nothing against the seemingly ubiquitous, spotlight-grabbing family. No shade…for the most part. Love ’em or hate ’em, we can...
by SWAG Strategy | Jul 13, 2017 | Blog, Featured Posts
Those of you who follow me and/or know my work, know I’m big on questions. I’m really big on asking the right questions, which can be quite powerful. You’re probably aware of the Queen of Soul, the Queen of the Night, the Queen of Sales Conversion....
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