Are You Guilty of Brand Infidelity?

Are You Guilty of Brand Infidelity?

“If loving you is wrong, I don’t want to be right.” “He doesn’t make me feel the way you do.” “I cannot go on like this, but I’m so confused.” Does any of that sound familiar (of course the first statement might since it’s also the...
LinkedIn – A Brand That Translates into Profit

LinkedIn – A Brand That Translates into Profit

If you’re a relatively savvy investor, you know that we’re in earnings season. As in the time when publicly traded companies report their quarterly earnings. It’s kind of important. Almost like a performance review (although most people mercifully...
5 Branding Tips for Authors

5 Branding Tips for Authors

By: Zetta Brown Stephen King, Anne Rice, Nora Roberts, and Tom Clancy. Even if you’ve never read their work, you know that King writes horror, Rice writes paranormal (vampires), Roberts writes romance, and Clancy writes espionage thrillers. Despite the different...